Gene Federico papers, [ca. 1940]-1998.

  1. Resources
  2. View Resource

ArchivalResource

Gene Federico papers, [ca. 1940]-1998.

http://www.worldcat.org/oclc/52168722

Collection consists primarily of proofs and tearsheets for Federico's advertisements. Also includes biographical material (including photographs), original artwork, and a small number of agency-related items from Lord, Geller, Federico, Einstein and other agencies where Federico worked. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

2800 items (16.0 lin. ft.)

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7648700

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 3 Entities related to this resource.

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

Federico, Gene 1918-1999

http://n2t.net/ark:/99166/w6514xr8 (person)

Graphic designer and advertising executive noted for pioneering the use of visual puns using text integrated into the pictures of his designs. Worked at Fortune Magazine and several ad agencies; principal of Lord, Geller, Federico, Einstein, an agency founded in 1967. From the description of Gene Federico papers, [ca. 1940]-1998. (Duke University Library). WorldCat record id: 52168722 Graphic designer and advertising executive noted for pioneering the use of visual puns usin...

Lord, Geller, Federico, Einstein.

http://n2t.net/ark:/99166/w6p053f0 (corporateBody)